Traffic Exchanges

Web Site Traffic Exchange

Introduction to Traffic Exchanges

Traffic Exchanges (a more organized and higher form of link exchange in some ways) has come under fire for quite a while which resulted in their popularity and effectiveness dropping drastically since their haydays. However you see it, it has to be working tremendously well for some groups of people otherwise traffic exchanges would have died down without a fight.

So what are Traffic Exchanges and How do they work?

Here's how it works ... you basically need to browse and surf other member sites within the network program which you signed up with and also allow traffic to be diverted from your site. Subsequently, visitors (i.e. other members from the exchange program) will in turn start coming to your site. So here's what essentially happens ... the more you browse, the more the visitors to your site. Doesn't get any simpler. This results in a symbiotic relationship otherwise known as a win-win situation.

Tips and Tricks for Traffic Exchanges:

1) Newbies make the mistake of joining unrelated traffic exchange programs. This results in ... untargeted traffic which means poor sales and retention conversions. What a waste of time! To make traffic exchange work for you (like any other strategy outlined within the site), you need to have your incoming traffic be interested in what you have to offer. If I'm online looking for a solution to my marriage problems, I'm not about to consider some travel insurance package. Bottom line: Look for related traffic exchange programs!

2) To accrue more clicks and credits in your traffic exchange program, you would want to max out the number of websites viewed on the network to get the maximum possible number of visitors. No brainer I'm sure.

3) Get familiar with the different traffic exchange programs available. Some of them offer you startup bonus credits when you register. Much like how some online casinos offer free cash when you make a new deposit when you first join. Take advantage of this!

4) While browsing on the network, if you see sites that have potential to be JV partners, be sure to contact them for possible partnerships or even something as simple as mutual link exchanges. This will increase your site's ranking (bit by bit).

5) Make sure your site is as straightfoward as possible so that visitors can easily navigate and find what they're looking for. Again, it's back to K.I.S.S (keep it simple stupid).

6) Traffic exchange is a great way to increase the number of people landing on your site no doubt but they tend to be poor quality traffic as compared to traffic from SEO or article marketing. Depending on the exchange program, you'll have less than 30 seconds to interest surfers in what your site has to offer because the timer automatically kicks in and moves them on to the next member site. Face it ... but most of these people are just like you with their primary objective being to build credits for their own site. You'll have to be extra special to catch their eyeballs' attention.

7) Riding on point #6 which says that traffic exchange being a great way to increase people landing on your site (and therefore your site stats), it's also a popular *sneaky* method for website sellers to bump up their site statistics just before they put up their site for sale. So if and when you happen to be considering a website to buy, bear that in mind. Just thought I'll mention this in passing.

8) Much like social bookmarking sites, different exchange programs have different sets of crowd. Programs that cater to a more general market include EasyHits4U, StartXChange, Traffic Co-op and Traffic RoundUp. Internet marketers tend to like Traffic Swarm. You'll pick this up in no time when you surf the other sites within the traffic exchange network.

9) There are a whole bunch of traffic exchange programs out there. Be well-organized and look for networks with good rankings and growth. In other words, only join quality programs.

10) Keep your landing page as simple and fast-loading as possible. Time is crucial. The clock never stops. Be sure that what you have "above the fold" (this represents the part of the screen you see without the need to scroll down or horizontally) is enough to capture your target audience.

11) The greatest strength of traffic exchanges is their ability to flatter your statistics. A short amount of work will result in several hundred or even thousand UV (unique visitors) to your site. As mentioned before, this is how site sellers could chalk up some magic when they need to sell their site in a hurry. Who needs backlinks or articles when you've got traffic exchanges to run your stats up? es to help you make the most of them.

12) Since you've got a limited amount of time to capture the attention of the visitor, sometimes the best thing to do is to create a squeeze page because it gets the message across very quickly. Offering a "free report" highlighted in bold caps will do wonders at times. Once you've got their contact details (using your squeeze page), you can proceed to use email marketing to market to them and get them to revisit your site.

13) To go to a gym once a month and expect to build strong biceps is ridiculous. Similarly, to expect good results from traffic exchanges, you should surf regularly. This will build your credit count as quickly as possible.

14) Refer others to the traffic exchange you use if you like the network. It's a great way of getting even more credits.

15) To really stop surfers dead in their tracks, use fast loading videos and say something catchy or use cute girl pictures (oops..) or both

16) Be sure to have lots of fun while chalking up credits!