Split Testing Conversion

Split Test #2 – Red Arrows v.s. No Red Arrows

Squeeze Page Red Arrows
Kelvin
Written by Kelvin

Thought I’ll share a split test I did which those of you who uses arrows in your squeeze pages will find interesting.

Looking at the 2 screenshots I’ve attached, which do you think performed better?

Control – The one WITHOUT red arrows:

Variant – The one WITH red arrows:

Go ahead … make a guess …

It’s always easier being spoon fed but your breakthrough comes when as a marketer, you make “an intelligent guess” and actually see what the real world result is.

Chosen your side yet?

Good … *drumroll please* ……

And the winner is … the one withOUT the red arrows.

Ran the results past a A/B Split Test Significance Calculator and the results stand significant.

So … for those of you with arrows on your squeeze page, before you rush off to remove them, go test first.

What works for me may not work for you.

Here’s an additional resource: How To Have An Effective Split Testing In 3 Simple Steps

Trust this is helpful at least to a few people (including YOU) :)

About the author

Kelvin

Kelvin

... has been involved with internet marketing for over 10 years and loves to empower fellow internet marketers in the areas of Mindset, Business, Product, Traffic & Conversion!

Enjoy your stay and feel free to get in touch with me here to provide an input, ask a question or simply to connect! =)

So... what do YOU think? :)