RSS

RSS - Real Simple Syndication

Introduction to RSS
RSS (Real Simple Syndication or RSS 2.0) is the talk around the net these days because of its multiple benefits. Many content based sites are embracing the technology and using RSS to syndicate its content.

With RSS directories popping up all over the place, it's really a no-brainer to get in on the RSS craze.

Before we go any further and see how RSS can work for us, let's just define what RSS is and why it's becoming essential for your business to have one.

By definition, RSS is an acronym for "Really Simple Syndication" or "Rich Site Summary" (older definition). RSS feeds exist as XML files which is the format used for distributing your content via the web, known as content syndication.

This is where the true power and potential of RSS lies ... getting your content information across the web in an instant to websites, subscribers and readers.

To put it plainly, all RSS is is just a technology that helps you share and distribute your information (whatever that might be ... be it articles, sales offers, product releases, et cetera) by syndicating (or spreading) it across the net. People can then use reader to access it.

It's that simple. Period.

So on the bigger picture, the more subscribers (be it individuals or organizations) that opt-in to your RSS feeds, the more free targeted web traffic you'll receive. Sweet eh?

RSS or Really Simple Syndication has to be one of the fastest growing marketing and promotional tools in the online arena these days. RSS marketing is a great way of informing your targeted visitors about the latest developments that you have.

Tips and Tricks for RSS or Real Simple Syndication:

1. Constantly update your website to ensure targeted visitors are enticed to visit your site. The more updates you do, the higher the chance of getting more web traffic. Simple logic.

2. Generate an RSS feed that appeals to your target audience by using curiosity thru effective copywriting. I've seen these more than a few times throughout TrafficPillar.

3. Inject audio feeds on your RSS. These make your RSS feeds a lot more innovative and appealing. Also check out podcasting if you haven't done so.

4. Create an eye catching and attractive title for your RSS feeds. Quality content with poor titles don't get visitors. Poor content with good titles do.

5. Most popular RSS reader include Feedburner and Google ones.

5. Submit your RSS feeds to RSS directories and search engines. Google "rss directories", "rss feeds", "rss channels".

P.S Happy RSS-ing and let me say again, RSS Marketing works!