Split Testing Conversion

How To Have An Effective Split Testing In 3 Simple Steps

3 Steps
Kelvin
Written by Kelvin

Hi there!

To have an effective split testing, here’s the sequence in which you must test things out:

Step 1: Test Design First

  • Create 2-4 pages that have the same content / copy / text
  • Ensure they look drastically different (Different formatting, colors, images)
  • Send huge but equal amounts of traffic to those 2-4 pages (You need that to draw statistically justified conclusions!)

Once you’ve gotten your winner …

Step 2: Test Your Headline / Offer

  • Again as before, create 3-4 pages but only vary your headline. And send lots of traffic to it (At least 1000 to each split test. Ideally at least 2000 is what I’ve heard before but I use a minimum of 1000)

Got your winner? Good!

Step 3: Test Other Elements

  • Sub-heads
  • Bullet points
  • Opt-in button
  • Opt-in text
  • Presence / absence of a specific image
  • Any other elements (Signatures, etc)

At this stage, most of your traffic (like 70% – 80% or even 90% if you have VERY high traffic levels) should go to your control page (which is your winning page at this point). And the rest of it (20% – 30%) goes to your test pages (No more than 3 would be good).

The most solid (and profitable) marketers I know are literally scientists. They keep testing, tracking and tweaking.

Happy testing! :)

About the author

Kelvin

Kelvin

... has been involved with internet marketing for over 10 years and loves to empower fellow internet marketers in the areas of Mindset, Business, Product, Traffic & Conversion!

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