Email Marketing Analysis & Intelligence

7 Free CASE STUDY Tips To Boost Open Rates With Subject Lines (And It’s NOT What You Think)

Email Subject Lines
Kelvin
Written by Kelvin

So today I decided to do a quick study on subject lines based on my follow up series across the different IM lists that I have and wanted to share them with you.

Hopefully, this will assist you get higher open rates, click rates and thus sales (HINT: It will be nice if you send a tip when you get extra sales from implementing any of the below … haha!)

Ok here we go (with actual examples)…

Tip #1) Use Curiosity / Ambiguity but not too often

+ “…, 3Ps & 3Ds”
+ “…, K, L & T”

Tip #2) Use Strong, Positive Keywords

+ “Welcome to…” (I’ve studied many of the 1st emails by major organizations around the world…)
+ “[2 CASE STUDIES]”
+ “Free”
+ “Open”
+ “Personal Tips”

Tip #3) Avoid Negative Keywords / Phrase

+ “Your” / “You” (?)
+ “Final” (?)
+ “How To Truly” (?)
+ “Structuring Your Business” (Keep language as simple & casual as possible)

? – Means I’ve seen enough data to share this but would like to further test it

Tip #4) Using Your Personal Name

+ First time I used it, there was a dip in open rates (But after that it’s good ONLY if you’re delivering good value & using your name relatively often)

Additional Bonus Tips:

Tip #5) Use numbers in subject lines whenever feasible as they are specific by nature & people like certainty to a degree

Tip #6) Avoid using words your subscribers may not understand or be in their lingo

Tip #7) It’s not about you… it’s about THEM! :)

Now go apply and test.

UPDATE:

Evidently quite a few people asked about the examples in tip #1. It wasn’t meant to be “deciphered” within the context of this sharing but simply to state the principle of using curiosity & ambiguity (but again, not too often).

As said, using these sparingly within the subject lines of my follow up series worked a treat in increasing open rates but I’ll share what these represent in any case.

They are…
3Ps – Passion, Performance, Purpose
3Ds – Desire, Design, Destiny
K, L, T – Know, Like & Trust

Here is a latest example of how top marketers like Russell Brunson use this principle:

(Bullet point) Boobs VS Oboma – which one wins?

Trust this assists. :)

About the author

Kelvin

Kelvin

... has been involved with internet marketing for over 10 years and loves to empower fellow internet marketers in the areas of Mindset, Business, Product, Traffic & Conversion!

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